More Audience Theory..

There are three theories of audience that we can apply to help us come to a better understanding about the relationship between text and audiences.

1. The effects model or the Hypodermic Model
2. The uses and Gratifications Model
3. Reception Theory

THE EFFECTS MODEL:

- The Consumption of media texts has an effect or influence upon the audience.

- Everytime we watch a media text, it has an effect upon the audience: this could be an negative influence.

- Audiences are passive and powerless to prevent this influence.

Example: 

The "SHAKE 'n' VAC" advert has been around for 30 years presented by Jenny Logan. The shake and vac was not a necessarily product, many did not know it ever existed but it's the advert that compels the audience to buy the product and try it.

Adverts seems to have a big impact on our lives and this is very profitable for the institution.
Other adverts like Go Compare, Coco-Pops and Cillit Bang have had a huge impact on the audience recently. These are the most successful advertising campaign in the UK.