Critical Audience Theory

In  today's lesson, we learned about the critical audience theory which is vital for us for exams.
At the debut of the lesson, we were asked three question:

1. Why do audience choose to consume certain media texts?
2. How does the audience consume these texts?
3. What happens when we consume these texts?

We then discussed about these question in the class with everyone.

Secondly we talked about the 'MODEL OF THE MEDIA' where we found the example of texts and dicussed how and why are they being delivered to us.

Example of Texts:

• Websites
• Newspapers
• Radio programmes
• Tv Programmes
• Adverts
• Billboards
• Magazines
• Cinemas
• Computer Games.

Audience: Relationship between audience and text? - They CONSUME the media text.

• What?
• Why?
• How?
• What happens?

Institution:

• Disney
• Warner Bros
• Cinemas: Vue Cine-world, IMAX
• Independent Cinemas: Odeon, Showcase
• MTV
• YouTube
• Sony
• BBC, ITV
• Newspaper publishers

► Produce
► Promote
► Advertise

► Distribution

► Exhibition

The Media institution delivers Media Texts to the audiences.


Final Transaction: Media Institution receives finance from the Audience.