Audience Feedback On Music Choice (Focus Group)

Me and my team mate has recently interviewed students on our chosen music 'Stargazer featuring Arjun Artist and Raxstaar'. The 3 main questions asked were:

-Did you like the music?
- Can you think of any alike artist?
-If you were making this music video with the same song, What would your idea for the video be?

Below is the video:





Illustrations of Audience Research

Below you'll find a wordle of our audience research and all the things we've found were from our video above.

What we found out?

By creating this focus group on our music choice, it has helped me and my partner to make decisions on what will our music video look like. Many of the people we interviewed were around the age of 15-18 and this is the intended target audience for my music video therefore it is important to know what they think when it comes to an R 'n' B music. This genre is very famous in our modern world therefore it was approved by the majority.  We found out some ideas we can include on our music video for example use of candles and simple things like that we were told which we included on our music video.

How will it help us?

This has helped us in various ways, me and my partner had good ideas of our videos at first but we didn't realise that it will be pretty hard for us to bring action to those ideas. The focus group helped us get more ideas that could be useful, some people suggested that the singer should be driving the car whereas others say he should be sitting on top of the car. Since not many of us drive, it would have been hard getting a guy to drive if he doesn't know how to! Therefore we could just stick to the idea of him sitting on top of a car and singing. It is simplicity of our music video that will make it beautiful to watch.

What have we learnt?

Through the focus group we've learnt many thing, for example we learn more of the choice of the intended audience and what is it that they'd liken to see in a music video. A better question i personally think that should have been asked was what is your favourite genre?, Everyone's choice on music varies therefore it would have been good to know what they prefer. Being a teenager myself and being around my friends, i realised that R 'n' B does have a higher popularity than the other genres as we all prefer to listen to it.