Today's Lesson 9/09/2011 - Music Video Purpose & Success Criteria♫

In today's lesson we discussed of what makes a music video succesful and we also looked at a few different videos that were once a hit or still is. We looked at all the different features used in there and discussed about why this was a success.

The First music video we looked at was  'Once in a Lifetime' by Talking Heads, This music video was very different and unique, I personally didn't like the song as much but what's catchy is the music video. As I've already mentioned this was a totally unique video as I have never seen something like that. It was simple but what was interesting was the use of bluescreens,the different style of dance and the amounts of different shots.



Secondly...

We discussed the purpose of a Music Video? and this is what we got...

• To tell a story or express feelings
• Entertainment
• To promote a song
• Advertisment
• Draws Attention to the actual song
• Appeals to Visual Audience
• Markets and Image
• Promotes the artist/single/album
• Raises the audience or rodile of the artist/group
• Product Placement

and Finally...

We discussed about how we found out if a Music Video has been succesful? Here is what we said...

• Everyone talks about it
• Word of Mouth
• Youtube Hits
• Download/CD Sales
• Charts
• Amount of Publicity (Newspaper and TV Reports) e.g Lady Gaga's Telephone.
• VMA/MTV Awards